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Morocco: An African Leader in Football Development and the Sports Industry.

Football is not just a sport; it is a global industry, a driver of economic, social, and cultural development, and a catalyst for opportunities. Through strategic investments in sports infrastructure, talent development, and sports diplomacy, Morocco has emerged as a model of success for the entire African continent. The kingdom has established itself as a regional leader in sports development by pursuing an ambitious policy of modernizing its stadiums, sports complexes, and training centers. This momentum has not only enhanced the performance of its athletes but also paved the way for hosting the 2025 Africa Cup of Nations (AFCON) and the 2030 FIFA World Cup alongside Spain and Portugal, marking a major milestone in the history of Moroccan and African sports.

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“…In my country, the Kingdom of Morocco, I have made football a lever for success and sustainable human development.

Beyond being a passion and an expression of creative talent, football is a vision for the future, a long-term commitment, efficient and transparent governance, and an investment in both infrastructure and human capital…”

Message from His Majesty the King on the Occasion of the CAF Excellence Award Ceremony 2022 in Kigali.

3rd EDITION OF AFRICAN FOOTBALL AGENTS CONFERENCE 2025

Afac 2025

We are thrilled to announce the 3rd edition of the African Agents Conference (AFAC), organized by the African Football Agents Association. This prestigious event will take place from April 28th to 30th, 2025, at the luxurious Four Seasons Hotel in Rabat, Morocco.

AFAC 2025 promises to be an unforgettable experience, featuring an impressive lineup of renowned speakers from across the global football landscape. Don’t miss this opportunity to network, learn, and grow with the best in the football industry.

Days
Hours
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Why Become a Partner ?

Partnering with the African Congress of Football Agents enhances credibility and visibility, builds an influential network, aligns with the values of sports, and opens doors to marketing and business opportunities. It is an ideal strategy to boost brand recognition, engage a football-passionate audience, and foster international partnerships.

Extensive communication across various media platforms: urban billboards, radio, print media, social networks, television, and on-site presence at the event.

Direct meetings with key decision-makers: clubs, federations, agents, and players.
Creation of strategic collaborations with other sponsors and partners.

  • Representatives from African and International Federations
  • Club Representatives
  • Player Agents
  • Sports-related Companies
  • Various Media Outlets

150 to 200 direct participants.
A reach of thousands through social media, press, and digital platforms.

Official Partners

Media: Join us at the African football agents conference

The African Football Agents Association (AFAA) invites media representatives to cover the African Football Agents Conference, a groundbreaking event that will bring together key players in African football. This gathering will be a unique opportunity to explore the strategic challenges of the agent profession, discover innovative initiatives, and discuss the future development of African football. Accredited journalists will have access to panels, exclusive discussions, and interview opportunities with influential figures in the industry. To participate, please fill out the accreditation form available on our official website. Don’t miss this landmark event that will mark a significant milestone in the evolution of football in Africa!